What is a Live Streaming App?
As the name implies, live streaming apps are software that allows users to record and broadcast video simultaneously. Thanks to high-speed internet and advanced camera technologies, such apps have grown in numbers in recent years.
Live video streaming apps have fueled influencer marketing, entertainment, business marketing, and the way people interact over the internet. Here are some live streaming apps that are highly popular among users:
TikTok
Facebook Live
YouTube Live
Twitch
Instagram Live
Periscope
Kuaishou
Douyu
Bilibili
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how to create a live streaming app
Twitch, YouTube Live, and TikTok are probably the most popular live streaming apps out there, yet each has a different target audience focus. Facebook Live and Instagram Live are no stranger among social media users, while Twitch is a well-known platform for gamers to broadcast their gaming sessions. Meanwhile, Douyu is the Chinese alternative version of Twitch, which boasts a higher number of active users.
Interesting Live Streaming Market Statistics
The global live streaming market grew from $1.24 billion in 2022 to $1.49 billion in 2023. Also, it's forecasted that the live streaming sector will reach $3.21 billion by 2027, experiencing a compound annual growth rate (CAGR) of 21.2%.
China had 765 million live streaming users in 2023.
80% of people prefer live video over blog articles.
The total number of hours people watched live streaming content across all streaming platforms as of Q3 2023 was 7.6 billion.
There are 158 million live stream viewers in the United States as of 2023
Approximately 34% of Generation Z have shown interest in live streams, especially on social platforms.
Companies that use video features grow revenue 49% faster than non-video users.
With the right monetization strategy, live streaming technology can be a profitable investment and a lucrative business venture. I have used the services of a live streaming app development company, and they can help you create a customized solution that will suit your business needs and help you reach your revenue goals.