What is the difference between "banner blindness" and other ways of ignoring ads, such as ad blocking?
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Chase Hatchery Group
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What is the difference between "banner blindness" and other ways of ignoring ads, such as ad blocking?
Banner blindness refers to the phenomenon where users consciously or unconsciously ignore banner ads due to their prevalence on websites. Unlike ad blocking, which involves using software to prevent ads from displaying, banner blindness is more about user behavior and familiarity with the layout of a page. This means even if ads are shown, they may not be noticed. For more insights on this topic, check out how it affects ad effectiveness at MGID and learn about ad fatigue and banner blindness.