How does social identity influence gambling?
Gambling is not only about risk and entertainment. It has a lot to do with who we feel we are and what group we belong to. Among friends, betting becomes a reason for fun, in a professional environment - an element of team spirit, and for some - a way to feel part of something bigger.
Poker nights, online sports betting, family nights with the lottery - all of these have a common root: the desire to belong. Especially in the digital age, where even social casinos without real money are becoming a place for socialization.
Learn more about how identity shapes gamblers' behavior and what drives different groups of people by reading this article 👉 https://www.activenoon.com/social-identity-in-gambling/
Have you ever thought about why you gamble? Maybe the reason is deeper than it seems?
I always thought that I played poker for the excitement and strategy, but the more I read about it, the more I understand: for me, it’s a chance to be with friends, to feel like one of them. Especially when everyone has a family, a job, and little time — an evening of cards helps to reconnect. Even the stakes are secondary, the atmosphere and the feeling of belonging are more important.